The Google AdSense Mystery: Revisited
Picture credit: http://www.google.fr
I have some questions regarding my AdSense reports. Whoa, let me back up a bit. I use Google AdSense, primarily to familiarize myself with context-sensitive ad networks. I place AdSense text ads on my blog, a discussion board, and a newsletter that gets sent out from time to time. Check this report out of advertising performance over the last few months:
|Date range||Page Views||Clicks||Revenue|
|Dec 1 - Dec 22, 2004||282,504||83||$23.73|
|Jan 1 - Jan 22, 2005||328,126||131||$32.48|
|Feb 1 - Feb 22, 2005||318,908||80||$12.95|
|Mar 1 - Mar 22, 2005||379,831||474||$63.81|
|Apr 1 - Apr 22, 2005||280,116||544||$60.10|
|May 1 - May 22, 2005||281,606||454||$55.48|
|June 1 - June 22, 2005||228,743||307||$36.94|
Okay, so here are my questions:
1) What in the name of Rowdy Roddy Piper caused the "click-through explosion" between 2/05 and 3/05?
2) What in the heck happened to my traffic in June?
3) And what ever happened to Marie Osmond?
In all seriousness, I really wonder about #1. Were my astounding improvements in click-through typical for most Google AdSense outlets? If so, it's no wonder Google had breakout earnings last quarter.
And is my drop-off in click-through percentage typical for the Google network? And, if so, what are the implications for Google's results this quarter?