Egg McMuffins aren't just mediocre pastries stuffed with microwaved eggs, bright yellow cheese and ham product. They are a form of tyranny.
That, at least, is the upshot of "Routine Republic," a riveting and surreal new Taco Bell campaign from Deutsch. A year after the agency cheekily hired a bunch of guys named Ronald McDonald to celebrate the Mexican-themed fast-food chain's first foray into breakfast, the shots at the Golden Arches are barely masked.
In the three-minute centerpiece ad ..., McDonald's affable but intrinsically creepy mascot is reimagined as a sunken-eyed Stalinist clown (though perhaps bearing closer resemblance to Mao). He rules over a small army of look-alikes and an oppressed proletariat in a decrepit, cloistered city with a beefy security apparatus. Run-of-the-mill breakfast sandwiches are his preferred method of subjugation.
Watch the video after the break:
Hat tip: BadBlue Tech News.
Ahh dude, where in the world do you get this stuff?
ReplyDeleteMM
Fast food eaters of the world unite! You have nothing to lose but your chins!
ReplyDeleteNice try, now I'm hungry for an egg-a-muffin.
ReplyDeleteNon-conformists cook their own own food. Better yet, loving wives cook a wonderful breakfast to help their husbands to face a world mired in political correctness.
ReplyDelete--theBuckWheat