The last thing you see before you die

Marketing. It's both art and science, and someone just blew away all of the formulas with a single, earth-shattering invention:

So this just came in the mail. pic.twitter.com/L67LXpWEF5

— Vince Coglianese (@TheDCVince) August 28, 2015

I call dibs on employing this prop as the central theme of a Chuckie-style horror movie.

Hat tip: BadBlue News.