Friday, June 24, 2005

The Google AdSense Mystery: Revisited

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Excel web sharing - spreadsheet collaboration over the Internet made easy with BadBlueI have some questions regarding my AdSense reports. Whoa, let me back up a bit. I use Google AdSense, primarily to familiarize myself with context-sensitive ad networks. I place AdSense text ads on my blog, a discussion board, and a newsletter that gets sent out from time to time. Check this report out of advertising performance over the last few months:

Date rangePage ViewsClicksRevenue
Dec 1 - Dec 22, 2004282,50483$23.73
Jan 1 - Jan 22, 2005328,126131$32.48
Feb 1 - Feb 22, 2005318,90880$12.95
Mar 1 - Mar 22, 2005379,831474$63.81
Apr 1 - Apr 22, 2005280,116544$60.10
May 1 - May 22, 2005281,606454$55.48
June 1 - June 22, 2005228,743307$36.94

Okay, so here are my questions:

1) What in the name of Rowdy Roddy Piper caused the "click-through explosion" between 2/05 and 3/05?
2) What in the heck happened to my traffic in June?
3) And what ever happened to Marie Osmond?

In all seriousness, I really wonder about #1. Were my astounding improvements in click-through typical for most Google AdSense outlets? If so, it's no wonder Google had breakout earnings last quarter.

And is my drop-off in click-through percentage typical for the Google network? And, if so, what are the implications for Google's results this quarter?

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