The Google AdSense Mystery: Revisited
Picture credit: http://www.google.fr
I have some questions regarding my AdSense reports. Whoa, let me back up a bit. I use Google AdSense, primarily to familiarize myself with context-sensitive ad networks. I place AdSense text ads on my blog, a discussion board, and a newsletter that gets sent out from time to time. Check this report out of advertising performance over the last few months:| Date range | Page Views | Clicks | Revenue |
| Dec 1 - Dec 22, 2004 | 282,504 | 83 | $23.73 |
| Jan 1 - Jan 22, 2005 | 328,126 | 131 | $32.48 |
| Feb 1 - Feb 22, 2005 | 318,908 | 80 | $12.95 |
| Mar 1 - Mar 22, 2005 | 379,831 | 474 | $63.81 |
| Apr 1 - Apr 22, 2005 | 280,116 | 544 | $60.10 |
| May 1 - May 22, 2005 | 281,606 | 454 | $55.48 |
| June 1 - June 22, 2005 | 228,743 | 307 | $36.94 |
Okay, so here are my questions:
1) What in the name of Rowdy Roddy Piper caused the "click-through explosion" between 2/05 and 3/05?
2) What in the heck happened to my traffic in June?
3) And what ever happened to Marie Osmond?
In all seriousness, I really wonder about #1. Were my astounding improvements in click-through typical for most Google AdSense outlets? If so, it's no wonder Google had breakout earnings last quarter.
And is my drop-off in click-through percentage typical for the Google network? And, if so, what are the implications for Google's results this quarter?
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