A more jaded person might call it buying votes.
As former President Bill Clinton was extolling his wife's credentials, Obama's campaign office in Bloomington began giving away tickets to Sunday's Dave Matthews concert at Assembly Hall.
..."I was leaning toward Obama, but this sealed the deal for sure," [one student] said. "The Obama campaign announced this right as (Bill Clinton) was about to speak, and it brought everyone from over there to over here."
Methinks Obama's campaign staff learned their tactics from the masters.
Hat tip: Jason B.