London's Daily Mail covers a technology breakthrough for female athletes: the intelligent sports bra.
As most women would attest, it is almost impossible to take the jiggling out of jogging... Even the most expensive sports bras can fail to stop the painful bouncing which leads to long-term damage.
[Scientists] have developed an "intelligent fabric" to use when testing bra designs in the lab...
...Reporting their findings in the latest issue of the Journal of Biomechanics, they say: "A consequence of current brassiere design is that the brassiere straps bear much of the load generated by breast momentum during physical activity.
"As breast mass increases, breast bounce momentum also increases, placing large loads on the straps and, in turn, excessive pressure on the wearer's shoulders...
...Brassiere designers will have the ability directly to assess the effects of changes to each brassiere component on vertical breast and brassiere motion using fabric sensors."
Scientists really had to rack their brains to come up with this startling innovation.