Saturday, February 02, 2008

Microsoft launches bidding war for Yahoo!

The London Times:

Microsoft, the software empire founded by Mr Gates, launched a $44 billion (£22 billion) assault on the search engine with a hostile bid for Yahoo!, Google’s rival, the largest hostile takeover offer seen on Wall Street.

Mr Gates has watched for several years in which Microsoft’s dominance of technology has been superceded by the rise of Google. He made his move after 18 months of fruitless behind-the-scenes talks with Yahoo!

At stake is an estimated £40 billion of online advertising by 2010 – double today’s figure – in what is a last-ditch attempt by Mr Gates to stop Google’s runaway success.

That's a bold strategy, Cotton.

Now Microsoft will own two search engines that no one uses.

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