Thursday, October 18, 2007

CNet's ad engine calls out Steve Ballmer

Contextual ad serving technologies get better every day. In fact, they may be getting so sophisticated that they're taking on a life of their own (remember the HAL 9000)?

CNet's ad serving algorithm is certainly acting a tad mischievous. Witness the ads served on this story, titled "Ballmer talks acquisition strategy".

Well, in its defense, the algorithm got the M&A stuff right. Hope CNet wasn't counting on Microsoft's ad dollars in their 2008 budget planning!

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