Contextual ad serving technologies get better every day. In fact, they may be getting so sophisticated that they're taking on a life of their own (remember the
HAL 9000)?
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9Av6cGvKuWIYl5d1DrsdWbRmod_ZrfQHRkMkNZtuNCFE_gg38971lSmGZeJLstC-EYV8gXXK83j904nyteGPfcsHTKxbWp_o3lciOnNptyLj3X2kzSuWjWiuLo1QlXv2GVhyphenhyphenCRQ/s400/071018-ballmer1.jpg)
CNet's ad serving algorithm is certainly acting a tad mischievous. Witness the ads served on this story, titled "
Ballmer talks acquisition strategy".
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVakKhX3Gb1s96x79djXruFe1Pikm81Z0x2cGA4io06qENrgQYQTy7xxwTW_FlzgRZ-Q5rCW4_Tr6_GVHeHCX_LDyR0R05x_aTYrm-hcKDEV3NynaongtTJ82g3jsTAf2PRbAIfg/s400/071018-ballmer2.jpg)
Well, in its defense, the algorithm got the M&A stuff right. Hope CNet wasn't counting on Microsoft's ad dollars in their 2008 budget planning!
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