The three prime-time network news shows failed to reach 20 million viewers for the first time ever. That's a 5.4% drop from the 2006 low point. Even worse, the most attractive demographic (25-54) failed to reach 6 million viewers, which is down roughly 15% (hat tips:
Bizzy Blog and
Media Bistro).
You need to put some ice on that,
Brian and Katie?
Any further hemorrhaging and we'll start hearing about a "Fairness Doctrine" for television.
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