Wednesday, July 11, 2007

Grim Milestone for Network News: Under 20 Million Viewers

The three prime-time network news shows failed to reach 20 million viewers for the first time ever. That's a 5.4% drop from the 2006 low point. Even worse, the most attractive demographic (25-54) failed to reach 6 million viewers, which is down roughly 15% (hat tips: Bizzy Blog and Media Bistro).

You need to put some ice on that, Brian and Katie?

Any further hemorrhaging and we'll start hearing about a "Fairness Doctrine" for television.

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