Dallas-Fort Worth local CBS affiliate TXA 21 played a loop of burning yule log on Christmas Eve into the morning of the 25th, accompanied by a holiday selection from a local radio station, and it was a (comparative) ratings hit.
According to Nielsen breakdowns, the “roaring fire” beat a Friends rerun and tied an episode of The Office.
Most surprisingly, however, from 8:45 to 9:00 a.m., as the log was “burning out,” it averaged almost 30,000 viewers, enough to tie that morning’s edition of CBS This Morning on Dallas’ CBS 11 in ratings.
No word on how badly MSNBC got pasted in the ratings, although I believe the all-night laundromat on 34th Street may have doubled 'em.
Hat tip: BadBlue News