Hillary Clinton's well-heeled backers have opened a new frontier in digital campaigning, one that seems to have been inspired by some of the Internet's worst instincts. Correct the Record, a super PAC coordinating with Clinton's campaign, is spending some $1 million to find and confront social media users who post unflattering messages about the Democratic front-runner.
In effect, the effort aims to spend a large sum of money to increase the amount of trolling that already exists online.
The plan comes as Clinton operatives grapple with the reality that her supporters just aren’t as engaged and aggressive online as are her detractors inside and outside the Democratic Party.
The lack of engagement is one of Clinton’s bigger tactical vulnerabilities, particularly when compared with rivals like Donald Trump, whose viral social media attacks are legion, and Sen. Bernie Sanders, who is backed by a passionate army of media-savvy millennials...
...using a super PAC to create a counterweight to movements that have sprung up organically is another reflection of the campaign’s awkwardness with engaging online, digital pros said.
“It is meant to appear to be coming organically from people and their social media networks in a groundswell of activism, when in fact it is highly paid and highly tactical,” said Brian Donahue, chief executive of the consulting firm Craft Media/Digital.
“That is what the Clinton campaign has always been about," he said. "It runs the risk of being exactly what their opponents accuse them of being: a campaign that appears to be populist but is a smokescreen that is paid and brought to you by lifetime political operatives and high-level consultants.”
With Granny Catlady's favorability rating trending to that of the Zika virus, one would assume that times are getting desperate in the Clinton campaign.
Hat tip: BadBlue Real-Time News.