This data is real. Daniel Foster explains the methodology "Meet the Deciders":
Yesterday afternoon, on the seventh floor of a nondescript glass office tower on the fringes of downtown Tampa, I sat in a dark room behind a two-way mirror and watched the one and only Frank Luntz put a focus group of 23 “swing voters” through the paces.
What I learned: Americans are worried.
Of course they are. See "The Five Charts You MUST Show Every Undecided Voter You Know."