Very bad news.
At least in the 25-54 demographic... yesterday, his ratings were...
58,000.Chris Matthews has been a mainstay of the MSNBC line-up for years, but December is shaping up to be one his worst months compared to the rest of the cable news landscape.
Matthews had his worst week in 2009 last week in the A25-54 demographic for his 5pmET live airing, averaging 88,000 viewers, according to Nielsen data. The previous week, he had his 2nd worst week, averaging 99,000.
I don't pull those kinds of numbers, myself. I get that in a full day, which is an apples-to-orange comparison, because really my numbers are 10-20,000 people coming back multiple times.
But a larger blogger? 58,000 is a lot of hits in an hour, no doubt. But... I think there are bloggers that can put those numbers up from time to time.
Yep. As I documented in Sitemeters of the Rich and Famous, the top bloggers (think Glenn Reynolds, Michelle Malkin, Hot Air, etc.) can easily top Matthews' figure.
MSNBC must be so... proud. Not only is it getting lower ratings than the major bloggers -- weather radar and sonograms are more popular now.