Thursday, December 09, 2010

Twittersphere nonplussed over CRM vendor's non-customer-friendly ad campaign

Poking fun at competitor Salesforce.com at its yearly confab, Microsoft Corporation used taxis emblazoned with marketing messages to trumpet its customer relationship management (CRM) software.

But things did not go quite as planned, however, as evidenced by the reaction on Twitter.

Lesson learned for next year, perhaps.


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